“Barbecue lover since birth.”
“Hanging with my grill friends.”
“Red, white, and barbecue.”
“Meat me in paradise.”
Don’t we come across such quotes very often when we scroll down our Instagram newsfeed?
Certainly, we do! Meat is the heart of every conversation these days. Any party, whether at home or someplace else, is incomplete until it is accompanied by a glass of wine and meat aside.
Often, India is considered to be a vegetarian-based country. The Hindu culture preached by the maximum population has created such delusion in the minds of the folk! The reality is way different than this. Around 71% of the total Indian population is a non-veg consumer. Not only this, but India is also the second-largest meat consuming country. Doesn’t that astonishing!? Yes, certainly it does!
ABOUT
Life without meat is an unimaginable fact for meat lovers! Their heart craves out for meat! The same thing caught hold the mind of very talented tycoon duo Abhay Hanjura and Vivek Gupta who came up with the idea of setting up ‘meat and Seafood Company’.
Vivek is a commerce graduate and a chartered accountant. On the other hand, Hanjura has a biotechnology degree and is an Indian Institute of Insurance alumnus.
Headquartered in Bengaluru, Licious is an online gourmet meat startup which is backed with end to end model. Now, most of us would be wondering what this end to end model actually means! No worries, here we have the answer for the same. End to end model is the one where everything from the procurement to the end delivery in the chain is done by a single company. There is a zero involvement of the outside company. With no backward or forward dependence, Licious has a sound model that ensures better assurable quality and higher profitability on their graphs.
They are engaged in procuring fresh meat, processing, and storing and delivery of the same. In an industry largely dominated by the frozen meat market, this Mayfield Capital-backed gourmet meat startup endeavors to satisfy customers with fresh, locally-sourced meat and seafood that has been processed using globally-accepted scientific techniques.
BRANCHES
Started up with headquarters in Bangaluru, Licious is present in all the big cities in the country. The company is expanding its outlets continuously to new cities to grab more market and to get rooted deep into the market.
Some of the major outlets are present in the following mentioned cities:-
- Bengaluru
- Delhi
- Patparganj
- Model town
- Central hub
- East hub
- Kalkaji Hub
- Gurugram
- Hyderabad
- Noida
- Faridabad
- Mumbai
- Chennai
- Pune
HISTORY SYNOPSIS
Licious, operated by Delightful Gourmet Pvt. Ltd is India’s leading gourmet meat brand. Headquartered in Bangalore and recently expanded to Hyderabad and NCR.
Licious was launched in September 2015 by Abhay Hanjura and Vivek Gupta who felt that this industry is something that is yet needed to be explored. Thereby, seeing the explicit business opportunity in this line, they were ready to burn their fingers and try out something very new and unconventional in the market which was never done before.
They observed that for the supply of meat, people very often rely upon wet markets followed by unhygienic ways of slaughtering the animals that are later wrapped into conventional black polythene to hide it from the sight of folks due to a fear in heart to be judged.
It is rightly said-
“In order to start a strong sound business, it is very important to caught hold tight the weaknesses in the existing model in the society”.
WHAT FALLS IN THE MENU LIST OF LICIOUS?
Licious provides up with fresh and the most delightful delicacies which will leave you behind with mouth-watering experiences. Its menu list includes:-
1. Mutton
Mutton is one of the specialties of Licious. Mutton is the second most demanded nonveg after the chicken. Fresh mutton acquired through the most sanitized and clean process in order to comply with hygienic standards makes mutton one of the most sold commodities on the Licious menu list.
Wide variety of mutton provided includes:
- Goat boneless
- Goat mince/ Keema
- Premium lamb curry cut
- Goat shoulder curry cut
- Lamb boneless
- Goat curry cut (shoulder champ puth- 11 to 14 piecies).
2. Chicken
Chicken is a heart dearer dish to every non-vegetarian. It is one of the things in the list, that almost every non-vegetarian have once in a while in a week-long duration. It is very important for any of the non-veggie companies to caught hold tight on its chicken customer in order to survive long in the market.
Wide variety of chicken option provided includes:-
- Chicken curry cut (8-10 pieces)
- Chicken breast boneless
- Chicken drumsticks (skinless)
- Tender spring chicken curry cut
- Chicken leg whole with thigh
- Chicken thigh boneless
3. Fish and Seafood
Fish is the primely consumed in the coastal areas of our country. It is considered to be one of the most important staple food in their diet and something they cannot survive without. Over time, other seafood is also drawing equal importance on the plate-like the one drawn by fish. Fish markets are one of the most unhygienic ones in our society. In order to resolve this health menace in the heart of the seafood lovers,
Licious came up with seafood in its menu list.
Wide variety of fish and seafood option provided includes:-
- Seer surmai steaks
- Freshwater rohu large – Bengali cut without head
- White pomfret (whole and clean)
- Indian salmon / Rawas Steaks
- Basa fillet (platinum grade)
- Prawns small (whole)
- Singara steaks
- Freshwater rohu – Bengali cut without head
4. Spreads
Spreads are too much in fashion these days! Any sandwich or toast is incomplete with a spread. Every person is happy to have a light heart breakfast which shall include a sandwich or toast. If that morning crunch is filled with protein, how cool does it sound!
Isn’t it?
Wide varieties of spread provided by Licious in its menu list are as follows:-
- Chunky continental chicken spread
- Chunky butter chicken spread
- Chunky butter chicken spread
- Chunky sweet turmeric chicken spread
- Chunky herby tomato chicken spread
- Chunky shawarma chicken spread
- Chunky honey mustard chicken spread
5. Eggs
Eggs are the major source of protein in the diet of almost every Indian. Whether a person is a vegetarian or a non-vegetarian, eggs fall into the diets of every single person.
Wide varieties of eggs provided by Licious in its menu list are as follows:-
- Brown eggs
- Classic eggs
- County eggs
6. Cold Cuts
This is something new added to the menu card by Licious. Licious takes care of its customers in every aspect. It keeps on experimenting with new delicacies in order to retain its customer.
Wide varieties of cold cuts provided by Licious in its menu list are as follows:-
- Smoked chicken frankfurter
- Peppery chicken salami
- Chicken lyoner
- Classic chicken nuremberger
7. Ready to cook delicacies (includes kebab)
Indians are the ones who believe in comfortable cooking. And if they get something ready to cook, it adds delight to their kitchen. Licious took great care of such customers and added following ranges to its menu list:-
- Chicken soup bone (masala)
- Punjabi tandoori chicken
- Afghani murgh seekh kebab
- Chicken cutlet (Afghani Style)
- Chicken soup bone (classic)
- Lucknowi mutton galouti kebab
- Chicken malai tikka boneless
- Sichuan chilli chicken boneless
8. Exotics
Exotic includes the wide variety of meat which is rarely available on the Indian continent. It includes:-
- Duck whole
- Rabbit curry cut
- Japanese quail
WHY LICIOUS?
Licious has been in this business for the last few years. Still, it is able to grab the attention of lots of foodies around. What is the major reason behind this?
Let’s discuss a few reasons due to which Licious is gaining a lot of fame in the meat market.
‘We will sell only the meat that we would eat ourselves.’
At Licious, they’re big meat-lovers. And by big, they mean huge. So when it comes to the meat they put on your plate, they’re extremely picky. Every single product is handpicked by a team with years of experience.
1. If it’s not fresh, we won’t sell it
For meat to stay fresh and retain its natural juices, it needs to be stored at a temperature between 0° and 5°C. They maintain this temperature from the time they procure the product to cleaning, cutting, and storing it until it leaves for delivery. And even when it’s out for delivery, they keep it chilled right up to your doorstep. Did we mention that we’re obsessed?
2. They will charge only for what you buy
Doesn’t everyone do this? Not really. Most other places first weigh the meat, then cut up the pieces, and throw out the parts which aren’t fit to eat, such as offal, gizzard, wingtips, etc. But you still pay based on the original weight even though what you finally get is 10% to 30% less.
3. Wide Range
Licious provide you with a large variety of delicacies to choose out from. They are ready to serve the most authentic meat with assured quality which would not be available at any other platform. Its long menu list will leave you behind wondering that what all fell short on your plate since now. Try out all exotic dishes and let your taste buds go on a roller coaster ride.
4. Taking care of regional culture
No matter to which state you belong, the Licious menu list will take care of you in all aspects. It covers all regional and continental dishes on its menu card. From Bengali fish to Punjabi chicken tadka, Licious is up with them all. It has united all the dishes from each nook and corner on its menu card with great smartness.
5. Fast deliveries
As Licious has acquired all back and front chains, they are ready to supply the delicacies to the customer well in time without any delay. This helps them to acquire a strong customer base by attaining customer satisfaction goals.
LICIOUS COUPONS
Licious offers a variety of offer coupons on redemption on which customers can enjoy heavy discounts on every purchase they do! These coupons not only delight the customers but also help in boosting the sales target of the company.
Wide ranges of coupons being offered by Licious are as follows:-
- Get up to 20% off on fish and seafood
- Flat 20% off on your first order site-wide
- Get up to 20% off on Delicious Deals
- Get up to 20% off on Ready to Cook meals
- Free shipping on the purchases over ₹ 699 Site-Wide
- Get up to 10% off on Licious Spread
- Up to 20% off for Breakfast Cold Cuts Purchases
Exclusive Deals on Deals Shutter:-
- Up to ₹ 250/- Dealsshutter cashback on Online meat orders.
- Boneless chicken tenders starting at just ₹ 199/-
- Delicious Chicken Spreads starting from just ₹ 35
- Delicious Mouth Watering Spread at 5% off
- Flat 20% off on chicken+ ₹ 250 deals shutter cash back
- Up to 15% off on finger-licking spreads at an exclusive price starting at just ₹ 35
- Mouth-Watering Meat at just ₹ 199/-
Thereby, Licious is the perfect platform to quench your Non-Veg hunger any time any day! Go grab your best Licious Deal today! Hurry!!
CONCLUSION
Licious is your one-stop fresh meat delivery shop. In here, you get nothing but the freshest meat and seafood, delivered straight to your doorstep. Now you can buy meat online anytime at your convenience. Indulge in their diverse selection: Chicken, Mutton, Seafood (Fish, Prawns, Crabs), Marinades & Cold Cuts. All the products are completely natural and healthy. Once you’ve experienced Licious, you’ll never go back to the old way of buying meat and seafood.
